Why Google Analytics?
Google Analytics allows you to see how your donors or visitors to your site are interacting with your donation pages. This is helpful to learn how long they stay on your site, where they navigate to and when and where they leave from. Knowing this information can help you plan methods to further grab their attention and keep them on your site longer, and hopefully to become a donor and supporter.
Here's What you Need to Know:
REACH integrates with Google Analytics by updating your theme code and by entering your Analytics ID.
To get started, simply login to your Admin Console and enter in your Analytics ID in the field under Settings > Base Settings > Integrations > Google Analytics.
If you do not already have a Google Analytics account, follow the sign up here link to obtain one and then provide the ID code needed.